Welcome to Wayv Hello

We’re a small, friendly, global team of senior AI strategists, product managers, designers, and engineers.

Below are answers to questions we get asked most often.

If you don’t have time to read it (you're busy, we get it), just email or book a call and we can have a chat instead.

LET’S CHAT

Who do we work with?

We’re the team few have heard of, yet we work with some of the world’s most ambitious and successful brands.

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    What do we do?

    We help large organisations move the right digital and AI initiatives forward, without wasting time or money.

    Building ‘AI stuff’ is not that hard. Okay, it can be a bit hard, especially the stuff we do, but it’s not the hardest part. 

    The hard part is figuring out what to build in the first place. It’s easy to waste a fortune building the wrong thing for the right reasons.

    We help leaders identify high-ROI initiatives to pursue, then design, de-risk, and build the hardest parts first.

    We specialise in using AI to optimise digital products and to automate complex, vertical business workflows.

     

    We specialise in using AI to optimise digital products and to automate complex, vertical business workflows.

     

    What kind of problems do we solve?

    We’re most useful when there’s a business goal, but no clear solution yet. You’re under pressure to move, but the path forward isn’t obvious. That’s exactly when to bring us in.

    You might have a strategy gap, an idea that needs shaping, or a product that isn’t working.

    You’re probably exploring AI, digital transformation, or modernising something critical.

    We help you explore what’s possible and valuable, then design, test, and build what matters.

     

     

     

    Do we only do AI work?

    No, but we are AI-first. Most projects today involve AI in some way, and we’re built for that.We also help with more foundational digital transformation work:

    • Product strategy and design
    • Workflow design
    • Service experiences

    If the solution is digital, and the stakes are high, we’re likely a good fit.

     

     

     

    Can you help shape
    the strategy?

    Yes, that’s often where we start.

    We help teams align around a clear, shared strategy — quickly.

     

     

    We use structured, repeatable methods to identify opportunities, surface trade-offs, and link business goals to the right approach.

    This work gets the right people in the room, builds alignment, and gives you the clarity to move forward

    • AI Strategy
    • Digital Product Strategy
    • Data and AI Strategy
    • Data Monetization Strategy
    • Transformation Strategy.

     

    Can you help design, prototype
    and test solutions?

    Yes, we can build almost anything, but building the right thing is what creates value.

    We use Design Sprints to research, design, and test solutions in weeks, not months.

     

     

    Our designers focus first on making sure users see real benefit in the solution and can strengthen it. Then they work closely with our engineers to make sure we’re using AI in smart, useful ways and that we’re not designing things that can’t be built.

    Everything we do is tested early, so you can move forward with clarity and confidence.

     

    Can you help us build?

    Yes, but we don’t build everything.

    We focus on the hard parts first: AI features, complex workflows, integration logic. These are the parts most teams can’t easily test or build themselves.

    We use synthetic data. We write working code. We prove what’s possible.

     

     

    Once the riskiest parts are working, we hand it over to your team or delivery partner to scale.

    How does such a small team work with such incredible brands?

     

    Ed’s good looks! Ha! Just kidding. We are a small team. That’s true.
    Ultimately, it comes down to being really good at choosing the most valuable problems to solve, and actually being able to solve them.
    So how do we do that?  

    • A mix of intellect and rare expertise we’ve got in one team. You’d be hard-pressed to build this team inside a big organisation.
    • The process is our product. You probably won’t believe what we can achieve in the time we achieve it until you’ve experienced it firsthand.
    • The people. We’re decent humans and easy to work with.

    When Is the Right Time to Work With Us?

    It’s pretty clear at this point that AI will be a world-changing technology in all its forms. At this moment, you can wait it out or dive in. Both come with risks. We’re biased, but we believe in taking action and learning by doing.

    You’ll probably fit right in.

    We’re defined by our people, but also shaped by our clients. The leaders who bring us in tend to think like we do...

    • They’re under pressure to make progress, but they don’t want theatre, noise, or endless decks.
    • They have a mandate to shape programmes, set standards, or deliver visible outcomes across their business.
    • They care about doing things properly. And hold the bar high.
    • They want to figure out what’s worth building, test it in the real world, and make decisions with confidence. So the work needs to be right, not just fast.

    Sounds like you? We’d probably get on really well.

    So let’s talk.

    You don’t need a finished brief.

    If there’s something you’re trying to move forward - especially if it’s early or unclear - we’re happy to talk.

    No pressure. Just a real conversation about how to think about your AI opportunities the right way.

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    Smart thinking to lead better,
    in under 5 minutes

    Leads and opinions that emerge from our team as we tackle transformational product and business problems with AI

    We help large organisations move the right digital and AI initiatives forward, without wasting time or money.

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